Ohio Skate Pride Aquired By Burton

Burton Acquires Alien Workshop And Habitat DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.

DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.

“We are very excited to bring the DNA family of brands to Burton – a company that we truly respect,” says Chris Carter, Chief Executive Officer for DNA Distribution. “Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton’s strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex.”

“Through surfing and snowboarding we have learned that hardgoods are the foundation of all boardsports, and with the addition of DNA to our family, we are on our way to delivering skaters what they want and expect,” says Jake Burton, Founder and Chairman of Burton. “As with Al Merrick and the crew at Channel Islands, the relationship with Chris, Mike and Joe at DNA has been a natural fit right from the start. Everyone around here is committed to growing Burton into a true boardsports company, so I am confident that we can provide a home where DNA and their team of skaters can build upon what they have already excelled at in the skate industry.”

“We couldn’t have found a better company to work with than DNA,” says Laurent Potdevin, Burton’s Chief Executive Officer. “Burton and all of its brands are authentically committed to snowboarding, surfing and skateboarding without distractions from other sports, products or categories. This acquisition completes a strategy that we have been very focused on for quite some time and marks a new milestone in the evolution of Burton and its family of brands.”

This news taken from Burton’s website doesn’t exactly hype me out personally, but the details of what and why the acquisition took place is unknown to me. How do you feel about the ownership of an Ohioan skate company being under the umbrella of Burton?


5 Responses

  1. Fuck that shit. The skateboard inustry, has, still is, and always will be full of corrupt, oily people doing too much coke. Chris Carter probably just had to feed a habit or just didn’t think he had enough dough to supply their “eco-friendly” decks with the shitty postmodernist graphics to the nollie flipping kids at the local park. Fred Gall’s part in “Inhabitants” was fucking tight, though.

  2. welcome to the site eddie, i see you are not afraid to go harsh if needed.

    Whatever the reason to sell the company may be, its fully their own and I can appreciate it on a business level. Out of sheer pride in Ohio skateboarding, I always loved the fact that we had a skater owned company of quality from Ohio, and not controlled from the west coast. Harboring no dislike for the west, I knew our scene here is different and offered the skateboarding landscape a needed escaped perspective that the west coast bubble just couldn’t provide. I still look to DNA to bring it like always though.

    As far as any rumor based drug use, that shit we can do with out here. I’ve met Chris and he is cool. Ultimately what he does with his money does not matter. Its what the company puts into skateboarding that does. And the years speak volumes that can’t be taken away from them no matter who now owns them.

    thanks for your perspective eddie. we welcome all of them here.

  3. yeah, i hear that. At least Burton has the eye to recognize style and quality. I certainly have never been anti Burton personally. It will definitely benefit them to have the DNA addition. This may be a positive change for both companies. Sad that its official home is no longer Ohio though.

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